Focus : Who we work with

We know seasonal business challenges from both sides.

As Creative Director at Martha Stewart Living, Jennifer built content strategies around natural seasonal rhythms that generated millions in engagement and revenue, and as managers of a family Tuscan holiday estate, we lived the brutal reality of seasonal hospitality—from competing against generic accommodations to watching profits disappear during shoulder seasons.

This dual perspective shapes who we work best with—businesses that understand they’re not meant to be everything to everyone, all year long.

Who thrives with seasonal branding?

We partner with:

  • Heritage food & beverage brands ($500K-$10M) who refuse to compromise craft for scale—artisanal producers, specialty food companies, craft beverage makers, and small-batch creators whose products are tied to seasons, harvests, or traditional methods.

  • Agricultural experiences that turn natural cycles into experiences—working vineyards, orchards, farms, and ranches where seasonal rhythms drive both production and visitor programming.

  • Boutique hospitality properties (10-50 rooms) that compete on experience rather than price—family-owned hotels, farm stays, wellness retreats, and cultural properties where location and seasonality are features, not limitations.

  • Restaurants & cultural experience creators who design meaningful encounters—ingredient-driven restaurants, cooking schools, culinary tours, artisan workshops, food festivals, seasonal events, and cultural centers in the growing experiential tourism market.

FOCUS

Storytelling
Grow with natural intention

Identity
Your authentic compass

Creative Leadership
Shaping stories that connect people

Brand Field Guides©:
What are Field Guides?

Custom Field Projects
Authentic connections between brand and your community

Case Studies
The New Yorker, CS Farmer’s Market