The Terroir Atelier™
Investment Levels
Every engagement begins the same way—time in the field, the full five-pillar system, and a final handoff built so any team member, creative partner, or future hire can pick it up and speak fluently about your property.
Choose based on your property’s size, team structure, and how long-term you need continuity to be.
Every property’s uniqueness of place is different, and so is the scope required to protect it.
START HERE
THE PLACE READING — Discovery
For properties still deciding whether, or how deeply, to begin.
€7,500 – €12,000 | 2–3 weeks
A short, focused look at what your property has and what it’s missing, with a clear recommendation for where to go next. You leave with a real read on your place, whether or not you continue.
Includes:
FIELDWORK — Half-day walk of the property with us
LISTENING — Two stakeholder interviews
PLACE INTELLIGENCE REPORT — A preliminary read on what’s there and what’s missing
RECOMMENDATION — Which level fits your property: Clos, Cru or Grand Cru
CREDIT — Your fee is applied toward a full engagement begun within 90 days
BEST FOR — Owners and general managers who sense the story is there but aren’t sure how much support they need, or who need something concrete to bring to partners or a board.
LEVEL 1
CLOS — Foundational
For properties where the story is already there—waiting to be named.
€45,000 – €75,000 | 3–4 months
A foundational system that ensures your property’s story survives staff turnover and seasonal breaks. Your team gains fluency in what makes you irreplaceable. Knowledge moves from people’s heads into structured archives.
Includes:
BRAND FOUNDATION — Full Place Intelligence audit + core messaging framework
STORY PRESERVATION — Seasonal Story Library (2 seasons covered)
TEAM FLUENCY — 2–3 Story Ambassadors trained; workshops 20–30 staff
CONTINUITY — Final handoff organized so future hires can speak fluently about your place.
BEST FOR — Small seasonal properties where the land does most of the talking — and you need knowledge to travel between summer guests and winter staff.
LEVEL 2
CRU — Complete
For properties where heritage and contemporary sensibility must coexist across languages.
€85,000 – €135,000 | 4–6 months
A complete identity infrastructure. Your story becomes multilingual, season-spanning, and resilient to staff changes. The Knowledge Archive outlasts every hire and becomes embedded in operations.
Includes:
BRAND FOUNDATION — Full Place Intelligence System + complete messaging architecture
STORY PRESERVATION — Full Seasonal Story Library, all 4 seasons including shoulder
TEAM FLUENCY — 4–5 Story Ambassadors trained; workshops for 20–50 staff
SCALE & LANGUAGE — Multilingual story tools; cross-seasonal consistency guaranteed
CONTINUITY — Final handoff + 6-month check-ins to ensure adoption
BEST FOR — Year-round properties with international teams and guests—where consistency across languages and seasons is non-negotiable.
LEVEL 3
GRAND CRU — Stewardship
For established properties building institutional memory as competitive advantage.
€150,000+ | 6–9 months (+ Year 1 Stewardship)
A living system that evolves with your property. Beyond initial implementation, you gain ongoing stewardship—quarterly refreshes, annual audits, and continuous adaptation as seasons change and teams grow.
Includes:
BRAND FOUNDATION — Full five-pillar implementation + complete visual identity system
STORY PRESERVATION — Seasonal Story Library, all seasons including shoulder
TEAM FLUENCY — 6+ Story Ambassadors trained; workshops for 50–80 staff
MULTICULTURAL SCALE — Multilingual + cultural adaptation tools
YEAR ONE STEWARDSHIP — Quarterly story refresh, annual fluency audit, seasonal bootcamp updates, guest feedback synthesis
BEST FOR — Established properties ready to build systems that outlast ownership changes, not just seasonal turnover, where institutional memory itself is your deepest competitive moat.
What all engagements include:
DEEP RESEARCH & FIELDWORK— Walking the land, interviewing your people, documenting the systems, rhythms, and relationships that took decades to build.
FIVE-PILLAR SYSTEM BUILD— Place Intelligence, Seasonal Story Architecture, Staff Fluency, Regenerative Operations, Irreplaceable Content
KNOWLEDGE ARCHIVE HANDOFF— Organized so any creative team, agency, or staff member can pick it up and speak fluently about your property.
For acquisitions or expansion projects, the Knowledge Archive serves as integration documentation. Reduces post-close knowledge gap.
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Scope and timeline for everything beyond the research and fieldwork phase are determined by property size, team structure, and complexity. Pricing available in EUR, USD, and CHF.
Get in touch
The properties we work with aren’t generic, and neither is our process.