Visual identity

The primary logo draws from a fireplace fresco depicting a tree with a red‑headed bunting  (Emberiza bruniceps). This image captures the estate’s defining harmony between cultivation and wilderness, where ancient olive trees and Sangiovese vineyards coexist with wild boar and migratory birds.

A simplified trefoil, or club symbol, preserves the tree’s essence for smaller applications. It becomes a versatile secondary mark that communicates continuity and balance.

Playing card motifs

Historic suit symbols appear throughout the system, each representing a facet of the estate’s legacy. The spade honors Tuscan nobility and the Medici’s agricultural innovations that shaped Chianti viticulture. The club symbolizes the stewards who cultivated these slopes with dignity and care. The heart stands for emotional connection to place.

These motifs anchor the identity in the region’s medieval contests and its 1716 protected designation, one of the earliest examples of geographical origin recognized in law.

Typography

Founders Grotesk, by Kris Sowersby, blends 19th‑ and 20th‑century refinement with utilitarian warmth. Caslon Ionic, by William Caslon IV, reflects resilience and clarity, originally designed for readability in demanding print conditions.

Together the typefaces embody the estate’s philosophy: bridging ancient practice with modern precision, and honoring tradition while speaking in a contemporary voice.

Color palette

Colors rise directly from the landscape and its art. Cool pinks, soft blues, and pale greens echo Pontormo. Golden accents recall Duccio’s altarpieces. Vivid reds and corals draw from the poppies that bloom across the estate each spring.